Proven best practices for seizing the competitive edge by developing a dynamic visual marketing strategy and aligning it with existing plans Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest, Instagram, and Vine. The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing. Search engines now rank content based on social conversations and sharing, not just websites alone; 44 percent of people are more likely to engage with brands if they post pictures than any other media, according to ROI Research Walter has been cited and/or interviewed as a visual storytelling expert on MSNBC, CNBC, TechCrunch TV, and in The Wall Street Journal, Forbes, Entrepreneur.com, Fast Company, Inc.com, Huffington Post, and Time.com The Huffington Post placed Walter on its list of “27 Women in Tech You Need to Follow on Twitter” Walter’s previous book, Think Like Zuck (007180949X), was a Wall Street Journal bestseller